Voice-assistant software driven by artificial intelligence responds to verbal commands via enabled devices that can include asking them to play music, look up general information, set timers or place orders to a restaurant.Īccording to the market research company eMarketer, around 24.2 per cent of the total U.S. "I think there is a next-generation battle for voice assistance that will require very, very deep pockets to survive," said Andy Wu, an assistant professor of business administration in the strategy unit at Harvard Business School. A recent report indicating that Amazon's Alexa division is on track to lose $10 billion US this year is raising questions about the future of the entire voice-assistant industry.
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